This webinar will be recorded live on March 20, at 2:00 pm EST.
Marketing in 2019 is so expansive, the sheer number of formats and media quickly spread budgets thin and water-down the message. Cash-based programming offers the perfect opportunity to market to new and existing clients without paying a dime. Discover how cash-based classes, educational sessions, services, and retail health products improve brand awareness, increase client sampling of your products and services, and build new and lasting relationships with fans loyal to your brand. Finally, utilizing innovative, never-done-before programming that fits your niche and builds awareness of your unique services, such as an urgent physical therapy clinic, is the perfect way to stand out among the competition, providing cash revenue while exposing new clients to what you do best.
Presenter: Jill Murphy, PT, DPT
Licensed Athletic Trainer
Certified Strength and Conditioning Specialist
Doctor of Physical Therapy/Owner
MotionWorks Physical Therapy
For the past five years, Dr. Murphy has built a thriving private PT practice utilizing cash-based programming. Authoring the Build a Better Body series of blog posts led to the success of fitness classes of the same name, as well as other classes like foam rolling, plyoball, and wellness classes among many other retail products and services. In 2016, MotionWork's Urgent Headache Care Clinic became the first of its kind offering the general public direct access to PT to relieve headache pain, so patients can avoid the costs, narcotics, and rebound headaches associated with ER visits for headache relief.
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